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Joe Brake Named President Of PA Beverage Association
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Lehigh Valley resident and executive Joe Brake was named president of the Pennsylvania Beverage Association, the statewide organization representing the non-alcoholic beverage industry in the state.

            “Our organization is comprised of some of the most innovative and well-respected companies in the world, and our members range in size from large international companies to smaller, family-owned businesses,” said Brake, who is the Vice-President and General Manager of Coca-Cola Bottling Company of the Lehigh Valley. “We provide good-paying jobs to Pennsylvanians, we’re giving back to our communities, and we’re committed to working with policymakers on issues that are important to them and to our industry.”
            In his role as president, Brake will guide the industry’s public policy agenda, while working to raise awareness about the industry’s positive impact in Pennsylvania.
            Brake said the beverage industry in the state employs approximately 7,400 Pennsylvanians and helps support thousands more in restaurants, retail outlets and other businesses.  The industry paid approximately $852 million in state taxes, while employees and member companies have contributed at least $38 million more to charitable causes across Pennsylvania. 
            He also noted that his member companies are good stewards of the environment, using recyclable containers for their products and launching other initiatives to reduce the companies’ and their customers’ environmental impact. 
            The industry also has taken a leadership role to address the complex obesity challenge, launching “Clear on Calories” commitment to make the number of calories on its products even clearer and more consumer-friendly.  Through this voluntary initiative, the industry putting calorie information on the front of its packaging, vending machines and fountain machines, and taking other steps to raise awareness about the importance of consumer education about caloric intake.
            “Across the country and right here in Pennsylvania, our industry is taking bold actions that contribute to the well being of today’s generation and generations to come,” Brake said. “We are proud to have played a leadership role in helping solve serious challenges, and we look forward to continuing that work in 2011.”
            The Pennsylvania Beverage Association represents bottlers, franchise companies and suppliers in the beverage industry in the Commonwealth on issues pending before the General Assembly and executive agencies. The Association also undertakes educational programs and builds partnerships on behalf of members on issues such as litter control, recycling and healthy diets.  
            For more information visit the PA Beverage Association website.

1/24/2011

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