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PA American Water/EPA: Celebrities Donate Time For Save Water Campaign
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The Student Conservation Association and PA American Water, in partnership with the U.S. Environmental Protection Agency’s WaterSense Program, have launched the Save Water Today public service campaign. Save Water Today is an integral component of American Water’s year-long consumer education campaign promoting water efficiency and water source protection to help mark the company’s 125th anniversary.
With 36 states expected to face serious water shortages by 2013, water conservation is an increasingly critical concern for our country.
The PSA campaign comprises a quartet of public service announcements (PSAs) that bring together Saturday Night Live alums Rachel Dratch and Horatio Sanz, Diane Neal (formerly of Law & Order: Special Victims Unit), and 16-year-old national surfing champion Lakey Peterson to promote household water conservation.
All the featured actors generously donated their time and talents. In each 30-second announcement, the uninvited – but not entirely unwelcomed – celebrity appears in someone’s home to deliver practical, actionable tips to viewers.
In “Dishwasher,” Dratch catches Jenny, played by Gretchen Egolf (Martial Law, Journeyman), in her bathrobe just in time to save her from running a dishwasher that isn’t full – but not until after Dratch has scoured the home for other items to add to the washload.
Sanz ambushes a wet Brian, played by Kurt Braunohler (Comedy Central Presents) in “Shower,” stopwatch in hand, to let him know that he’s at 40 gallons and counting.
In “Faucets,” the unsuspecting Oliver family (Andrea Rosen, Matt Higgins and Jack Gore), quietly watching television, finds Neal sharing their bowl of popcorn and lecturing them in legal fashion on the water they could save by replacing their worn washers.
Finally, in “Toilet,” Peterson drops in on an apartment full of her surfer-dude fans (Max Carpenter, Ben Hollandsworth and Jordan Augustyn) and makes her way to the lavatory to make water-saving adjustments in their tank.
At the conclusion of each spot, viewers are directed to SaveWaterToday website for additional water-saving tips.
Keeping with the “green” theme, the PSAs were filmed on location, courtesy of The Visionaire condominium, in Manhattan’s Battery Park City neighborhood. Developed by the Albanese Organization, the LEED Platinum-certified Visionaire is the greenest residential high-rise in the U.S. and a model for future urban developments nationwide.
To view the PSAs and learn more water saving tips go to SaveWaterToday website.
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3/7/2011 |
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