04/15/24 - 66 New Stories - REAL Environmental & Conservation Leadership In PA: http://tinyurl.com/msuwtctm
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World Wildlife Fund, Coca-Cola Form Partnership To Protect Polar Bears
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Beginning this month, white will be the new red! Coca-Cola and World Wildlife Fund are joining forces in a new campaign to help protect the polar bear’s Arctic home.
Since the launch of our global partnership in 2007, WWF and The Coca-Cola Company have worked together to further freshwater conservation, both on the ground, and in Coca-Cola’s global manufacturing operations.
Coca-Cola has also worked to improve sustainability within the Coca-Cola system resulting in a 16 percent improvement in water efficiency and 6 percent reduction in carbon emissions since 2004. Together, Coca-Cola has made significant strides in conserving seven of the world’s most important freshwater basins.
Today, through a new project called “Arctic Home,” Coca-Cola will be working together to help ensure polar bears have a place to call home in the future.
For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear – a Coca-Cola icon since 1922 - and committing up to $3 million to WWF’s polar bear conservation efforts.
White bottle caps also will be on bottles of Coke, Diet Coke, Coke Zero, Sprite, Nestea, Minute Maid and more. We hope everyone seeing the white cans and white caps will think of the polar bears and want to help.
By texting the package code to 357357, people can make an individual $1 donation to WWF. Donations will also be accepted online at ArcticHome.com. Coca-Cola will match all donations made with a package code by March 15, 2012, up to a total of $1 million. Funds raised will go toward WWF’s conservation efforts to protect polar bear habitats—for their survival today and in the future.
In addition to donating on ArcticHome.com, visitors can explore, experience and learn about the polar bear and its Arctic habitat. They can also conduct live video chats with WWF scientists and track virtual polar bear sightings.
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11/14/2011 |
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