Pennsylvania American Water Thursday announced the launch of a social media campaign inviting consumers to post photos of themselves using reusable water bottles, and the company will send each entrant a free water bottle. The campaign runs through October 15.

“We are encouraging Pennsylvanians to declare and celebrate their choice of tap water over bottled water by showing us reusable water bottles in action,” said Terry Maenza, Pennsylvania American Water director of communications and external affairs. “By choosing the convenience and low cost of tap water, customers can easily and inexpensively fill and refill their water bottles for about a penny per gallon.”

To participate, take a picture of yourself using a reusable water bottle during your daily routine, on vacation or at play, and share it on Pennsylvania American Water’s Facebook or Twitter pages by October 15.

In return, the company will send entrants a free reusable water bottle. The free water bottles will be limited to the first 500 people who submit photos.

In addition to the remarkable value of tap water, Pennsylvania American Water said the campaign reinforces the environmental benefits of tap versus bottled water. According to research conducted by the Pacific Institute for Studies in Development Environment and Security in Oakland, California, bottled water consumes as much as 2,000 times more energy than tap water.

“We also hope the campaign helps to further engage our customers through social media,” said Maenza. Pennsylvania American Water’s Facebook and Twitter pages provide real-time information, including:

-- Important water service information and emergency notification;

-- Updates on water and wastewater construction projects;

-- Information on customer programs, community events and environmental initiatives; and

-- Conservation and watershed protection tips.

For more information and the officials rules, visit the PA American Water website. 

9/10/2012