EPA’s Watershed Academy will hold another of its online webcasts on June 28 entitled, “Influencing Behaviors Using Social Marketing” from 1:00 to 3:00 p.m.

Watershed practitioners are increasingly relying on nontraditional approaches to encourage people to alter their everyday behaviors to help protect and improve our waters.

These approaches include social marketing techniques, which apply traditional commercial marketing approaches to address social issues.

Charlie MacPherson, from Tetra Tech, Inc. and Christopher Conner, Chesapeake Bay Program, will provide an overview of social marketing principles and then move through the steps needed to make audiences aware of an issue, recognize audiences’ underlying motivations and encourage behavior change.

The social marketing principles used to change behaviors in the Chesapeake Bay Watershed will be a case study.

For more information, visit the Influencing Behaviors Using Social Marketing” webpage.

6/9/2006