The Department of Conservation and Natural Resources this week announced a new iConserve Pennsylvania website designed to share the stories of people taking everyday actions to conserve, protect and enjoy the natural resources of the Commonwealth.

"You can't pick up a newspaper today or have a conversation with your neighbor that doesn't touch on issues like the Earth's climate warming, how energy bills are taking a toll on household budgets, or that kids don't play outside anymore," Gov. Rendell said. "Even small actions, when taken collectively, can make a difference; but it's sometimes hard for individuals to sort through all of the information to figure out what steps we can take.

"The iConserve Pennsylvania initiative's website can help by providing a place for people to share their stories about conservation, get tips, learn why Pennsylvania's natural resources are so special, and be inspired to start with simple steps," the Governor said.

The new effort is being introduced this week at exhibits that reach the thousands of visitors at the Philadelphia Flower Show and the Pennsylvania Garden Expo in Harrisburg.

Twelve "founding" iCons demonstrate some conservation practices needed to combat Pennsylvania's core environmental challenges. Others are encouraged to share their conservation story by filling out a profile with their own tips, stories and favorite places in Pennsylvania.

"As a family, we practice conservation in many ways from buying organic and local, to biking to work and using florescent light bulbs, however, we are most passionate about reducing consumption," said Sarah Ruppert, of Nazareth, one of the 12 founding PA iCons. "We found that by recycling/reusing everything from water bottles, toys, clothing, furniture, and even household appliances we minimize our footprint and save money!"

"We are at an important crossroads for the environment, much as Pennsylvanians were 100 years ago when mountains were stripped of their woodlands, and waterways were choked with debris, sediment and pollution," Department of Conservation and Natural Resources Secretary Michael DiBerardinis said. "Our issues are different, but the future of our natural resources still depends on how we react to them now."

Website visitors can subscribe to a free monthly electronic newsletter that will include fun facts and green tips. Also featured are simple commitments, next steps and lifestyle change ideas that can help anyone become familiar with conservation, grow their interest, and take action.

Secretary DiBerardinis said iConserve Pennsylvania will eventually expand to include partnerships with organizations and businesses that want to become more active in promoting conservation and stewardship of the state's natural resources.

Visit www.iConservePA.org to explore why conservation is needed and what each person can do to make a difference.

3/7/2008